Marketing Plan for a Construction Company: A Simple 90-Day Template

90-Day Marketing Plan for a Construction Company (Step-by-Step Template)

If you want your company to stay visible even outside the peak season and maintain a steady flow of quality projects, you need a clear, measurable construction company marketing plan. In practice, this isn’t about complicated documents, but a 90-day system: what to communicate, where to get inquiries, how to respond, and how to evaluate results. Below is a simple template you can implement even without a big budget.

Who this 90-day plan is for

For small and mid-sized construction companies (bricklayers, renovations, roofs, façades, paving, drywall, bathrooms) that want to:

• increase the number of relevant inquiries,
• improve conversion (from inquiry to job),
• reduce dependence on referrals,
• have a plan that can be repeated every quarter.

Preparation: set the foundations (Day 1–7)

1) Define 3 core services and 3 locations

The most common mistake is communicating “we do everything.” Choose three services with the best margins and references (e.g., apartment renovations, façade insulation, paving installation) and three locations where you can work quickly and efficiently.

2) Prepare your offer and key arguments

• Guarantees: start date, warranty, insurance, a contract for work.
• Credibility: before/after photos, testimonials, short videos from completed projects.
• Fast response: reply within 24 hours, a simple form.

3) Set up tracking

At a minimum, track: number of inquiries, number of site visits, number of quotes, number of won jobs, and average project value. A Google Sheets table is enough.

Phase 1: Launch inquiries and visibility (Day 8–30)

1) Getting inquiries through proven channels

The fastest results come from combining local online demand with a quick response. If you want to win new jobs regularly, use a platform where people are directly looking for contractors. A practical solution is stavebne-dopyty.sk, where you can respond to specific inquiries by location and type of work.

2) Local SEO “minimum” (even without a big website)

• Update your business profile (Name, address, phone number, opening hours).
• Add 10 project photos and 1 post per week.
• Get 5 new reviews (after finishing a job, send a short SMS with the link).

3) Content that sells: 6 posts in 3 weeks

You don’t have to write novels. A series of short posts is enough: “how a site visit works,” “what affects the price,” “most common mistakes,” “before/after.” The goal is to show your process, orderliness, and results.

Phase 2: Conversion and quotes (Day 31–60)

1) Standardize your response to an inquiry

Prepare a response template: a short introduction, 3 questions about the project, a proposed site-visit date, and an indicative price range (if possible). Speed and clarity increase the chance of